Nespresso Pop-up, creating excitement around the launch of Vertuo Pop

Sectors

Retail

Consumer Electronics

SOLUTION / BUSINESS

Customer Experience & Event

COUNTRY

France

Nespresso Pop-up, creating excitement around the launch of Vertuo Pop

BRAND ISSUES

Creating a new customer mindset

Showcase the Vertuo Pop machine at an event. Strengthen Nespresso's business opportunities by being present in shopping malls to generate traffic towards retailers.

OUR MISSION

Engaging & converting shoppers

Increase brand awareness and promote the new Vertuo Pop by offering coffee tastings and recipes prepared by professional baristas. Convert shoppers into Nespresso customers by encouraging newsletter sign-ups and inviting them to scan a QR code to find nearby retailers.

IMPACT STRATEGY

Vertuo Pop immersive experience

Recruitment and training of 8 hostesses and 2 professional baristas.
Concept development and production of the pop-up store in collaboration with our Agency Team.
Deployment of the activation in two shopping centers Vélizy 2 (20 m²) and Rives d’Arcins (13 m²) operating 7 days a week.
Daily KPI monitoring and stock management.

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With this mall activation, Nespresso and Impact set up a complete campaign around the launch of Vertuo Pop. An immersive pop-up, barista demonstrations and a trained team helped create a close relationship with shoppers. Between tasting, interaction and drive-to-store via QR code, the strategy generated both buy-in and traffic to retailers. An operation combining branding, conversion and operational excellence.