Sectors
High-Tech
SOLUTION / BUSINESS
Sales Force
COUNTRY
France
Retail excellence from ASUS
BRAND ISSUES
Knowledge at the service of image
Reinforce brand awareness and educate consumers about new technologies.
OUR MISSION
Boost conversion and support teams
Create desire and generate preference, boost in-store conversion, build customer loyalty and train retailers
IMPACT STRATEGY
A tailor-made performance system
Since 2013, a team 100% dedicated to Asus with: training of store teams on all CES & Mass merchandisers, performance monitoring (powerful CRM tool to collect and analyze all data) and merchandising optimization.
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A comprehensive program combining training, field activation, and data management, which successfully strengthened brand preference at the point of sale.
Its excellence was recognized with a Gold Award at the Action Co Trophies for the digitalization of commercial operations.
Resultsof the device
12
years of partnership
3000
physical and digital training for sales staff
6000
visits made/year
26
market share
